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A group is a reusable audience — a named set of people you can point other features at. Groups hold people, not content. This page covers what groups are for, the three types, and how to create one. Groups list Access groups at Groups (/groups).
Adding content to a group does not assign that content, track completion, or notify anyone. A group is who, not what. To put content in front of a team, publish it to a channel and give the group access to the channel, or assign the content directly with the group as its audience.

Groups, channels, and Journeys

These three do different jobs, and picking the wrong one is the most common source of confusion. A common pattern uses all three: build a group for the team, create a channel and give that group access, then assign a Journey to the same group when something is mandatory.

What you use a group for


Group types

Reach for Rules Based when the audience is defined by who someone is rather than by name. “All new hires in Germany” stays accurate on its own; a manual list of the same people goes stale the moment somebody joins.

Inside a group

Opening a group shows its members, along with the group’s name, description, and type. From here you can search the member list, add or remove members, and edit the group’s settings. Group admins are members you designate to manage membership and settings.
Some organizations still see an older group view with tabs for content and reporting. That view is being retired, and Juno shows a banner on it pointing to channels. If you see it, move the content into a channel and give the group access to that channel.

Creating a group

1

Open Groups and select Create Group

Go to Groups (/groups) and select Create Group.
2

Name the group

Give it a name and description that say who’s in it, so other admins can reuse it with confidence.
3

Choose how members are added

Select Manually to pick people yourself, or By Attribute Rules to define the segment by user attributes and let membership stay current on its own.
4

Add members

Add people individually, import them from a spreadsheet, or set the attribute rules that select them.
5

Set group admins

Designate any members who should manage the group, then save.
Your new group is available immediately as an audience anywhere groups are offered — channel invites, assignment, automations, and report filters.
Last modified on August 20, 2026